![]() It has launched new brands as bookazines, including a lifestyle publication called Sweet July with Ayesha Curry and a home design publication called Reveal with Drew and Jonathan Scott. Meredith bookazines are tied to its own brands - including People Royals, a quarterly publication debuting in March that covers the British royal family. Sales grew about 2% from year prior, with some data yet to be reported. Last year, Meredith released 331 issues, up from 330 issues in 2019. Meredith has been in the business for more than 30 years, but the magazine conglomerate has invested more resources and seen greater returns in recent years.ĭoug Olson, president and general manager of Meredith Magazines, called bookazines a “very profitable” business. It’s like, ‘Oh, here’s this thing that will entertain me for a little while that I will invest $10 in.’”īookazines are not a new concept in the publishing world. “We’re all still stuck in our houses and the only place we’re really going is the grocery store. “To me, represent a really nice pandemic treat,” said Aileen Gallagher, associate professor of magazine, news and digital journalism at Syracuse University. And they can seize on current trends like keto diets or cultural moments such as the passing of beloved celebrities and other public figures. The issues are big, sometimes exceeding 100 pages, but publishers can fill pages with stories and photos from their archives, making them less costly to produce. They are less dependent on advertising - a once reliable source of revenue that continues to be eaten up by tech platforms like Facebook While many magazines have shrunk or folded in recent years, some publishers see opportunity in bookazines. Its earnings report specifically cited bookazines, which are usually presented as single-topic, in-depth magazines often marketed to consumers as collectors’ items. (MDP), which publishes People, Food & Wine and dozens of other popular titles, said last week its newsstand revenue grew by $3 million in the past quarter compared to the year prior. The pandemic has introduced additional stress to the already struggling magazine industry, but it may have boosted the success of bookazines. Photograph by Marty Baldwin/Produced by Molly Sinnett Meredith has produced several bookazines under its Better Homes & Gardens brand. ![]()
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